Insight on the Exec and the Tech’s opinion on the industry’s game changer
“The toughest decision I’ve ever had to make in the last 30 years of business was not putting soak-off UV gels in a
polish bottle” (Tony Cuccio, President and Founder of Eco Nail Systems). Soak Off UV Nail Color has become a
service that techs want to offer globally but most nail professionals are confused/overwhelmed about which brand to
go with. Like any new product or service in the industry, it’s a big commitment and the question always is whose
quality is the best and why? Eco Nail Systems plans to unveil a new ad to help answer some of these unsolved
questions. The ad will feature beginning in February’s 2011 trade publications.
The ad is from a manufacturer’s point of view as well as a nail tech’s perspective! Elaine Watson, global educator
and head of research and development for Eco Nail Systems, points out a few key points that are sure to help the
salon owner or nail tech understand the characteristics of the product and what a shopper should look for when
investing in a full rang of colors. Some of the key bullets from the ad are as follows:
• Eco Nails Systems is offered in a professional pot for visible mixing results & ability to use every last drop- no waist.
• Contains pure gel pigments – no solvents or evaporating
• Soaks off in 5 minutes. Clean without having to scrape or damage the natural nails
• Priced fairly so it’s a service that can be offered to any clientele!
Eco is confident with the quality of the Soak Off UV Nail Color and are offering a free sample to try. Fill out the form for your free sample today!

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